Markup Calculator
The markup calculator finds selling price, markup percentage, or cost. Select what you want to solve for, enter the known values, and the calculator displays the result. Markup represents the amount added to cost to determine your selling price and profit.
Markup formulas
Markup % = ((Selling Price - Cost) / Cost) × 100
Selling Price = Cost × (1 + Markup % / 100)
Cost = Selling Price / (1 + Markup % / 100)
How to use this calculator
- Select what you want to find: selling price, markup %, or cost.
- Enter the known values for the other two fields.
- The calculator solves for your selected variable.
- The profit per unit is shown for reference.
Markup calculator: frequently asked questions
What is markup?
Markup is the amount added to cost to determine selling price. Markup % = (Selling Price - Cost) / Cost * 100%. It covers expenses and profit.
How is markup different from margin?
Markup is based on cost; margin is based on revenue. A 50% markup does not equal 50% margin. Markup is always higher than the equivalent margin.
What markup should I use?
It depends on your industry and product. Retail typically uses 30-50% markup. Luxury goods may be higher. Services vary widely. Research your industry.
Can I solve for any variable?
Yes, this calculator lets you pick what you want to find: selling price, markup %, or cost. Enter the other two values.
Does markup include tax?
No, this calculator shows pretax markup. Add sales tax separately to the final selling price.
Official sources
- U.S. Small Business Administration: Business Planning.
Reviewed by the CalculatorHub team, edited by James Graham, 14 June 2026. See our methodology.